COVID WINNERS AND LOSERS

Comprehensive Google Trends case study, with 275 UK based search terms related to local businesses analysed

Local Business Search Trends After COVID Lockdown

We have analysed the Google Search Trends for over 250 UK local business industries, and compared the weekly search trend before, and after the March 2020 lockdown.

The data below gives us an incredible insight into how certain industries are booming, while some others are absolutely being ravaged by the strict measures put in place by the government, in order to contain the spread of the coronavirus.

Not surprisingly, the biggest losers are businesses that are providing airport transfer, nightclubs, party venues, taxis and prom dress sellers.

Let’s dive into the data, and see exactly what we have found, in the infographics and charts below.

Biggest COVID Winners

Surprisingly, the search term “SEO companies” experienced the biggest growth, out of the 275 search queries analysed, with a whooping 38.2% growth.

As shops and physical locations are closed, businesses are turning to the online space to sell their products and services, therefore, it’s totally understandable that they want to hire Search Marketing/SEO companies that can move them from the high street, to the biggest digital high street in the world: Google.

On the second place sits the search term “timber merchants”, with a 35.1% growth, and this is most likely due to more people staying at home, and getting involved in DIY projects.

“Skip hire”, “commercial cleaning”, “cycle shops”, “garage doors” and “paving” searches are also coming up on top of the list, as you can see in the infographic below, where we list the top 20 industries that are booming in online search trend.

Biggest COVID Losers

As one would expect, businesses related to transportation, venues, entertainment locations, catering, and even boarding kennels, are making up a big part of the businesses that have seen their interest declining significantly, in the period following the March 2020 lockdown.

Top of the list is “airport transfer” with a shocking 48.2% decline, followed by “night clubs” with 47.3% less interest, and “party venues”, with 46.5% decrease in online searches.

Let’s see the top 20 most negatively impacted small business queries on Google out of the 275 small business related searches that we’ve researched, in the infographic below:

The Full Data

Below, we have compiled the vast amount of Google Trends data that we have collected, and rendered it into nice interactive charts.

Search term Trend Growth
seo company
38.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
38.2%
timber merchants
35.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
35.1%
skip hire
30%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
30%
commercial cleaning
29.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
29.1%
cycle shops
28.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
28.3%
garage doors
28.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
28.1%
paving
26.5%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
26.5%
landscapers
25.5%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
25.5%
web development
24.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
24.8%
guttering
24.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
24.8%
tutoring
24.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
24.6%
gardening
23.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
23.8%
fencing
22.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
22.8%
takeaway
22.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
22.2%
roofing
21.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
21.9%
web design
21.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
21.6%
storage
21.5%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
21.5%
furniture
21.4%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
21.4%
flooring
19.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
19.6%
furniture repair
19.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
19.3%
ppc company
19.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
19.2%
driveways
18.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
18.9%
digital marketing
18.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
18.7%
fish
18.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
18.6%
groceries
18.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
18.1%
appliance repairs
17.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
17.7%
mobile hairdressers
17.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
17.7%
nurseries
17%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
17%
swimming pools
16.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
16.8%
gyms
16.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
16.8%
garden centres
16.4%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
16.4%
builders
16.4%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
16.4%
blinds
16.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
16.2%
upvc windows
16%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
16%
loft conversions
15.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.9%
tree surgeons
15.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.8%
farms
15.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.8%
charity shops
15.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.8%
curtains
15.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.7%
caravan parks
15.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.2%
painters
15.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
15.2%
chinese takeaways
14.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
14.7%
social media marketing
14.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
14.1%
fish and chip shops
13.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13.9%
butchers
13.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13.9%
funeral directors
13.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13.6%
courier services
13.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13.6%
double glazing
13.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13.3%
vets
13.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13.2%
florists
13%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
13%
video production
12.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
12.9%
indian takeaways
12.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
12.7%
pizza takeaway
12.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
12.6%
diy stores
11.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
11.6%
handyman
11.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
11.3%
chiropodists
11.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
11.1%
carpet cleaners
11%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
11%
leisure centres
10.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10.9%
hospitals
10.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10.8%
roof repairs
10.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10.7%
removals
10.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10.7%
takeaways
10.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10.6%
care homes
10.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10.3%
cat grooming
10%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
10%
dog grooming
9.8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9.8%
carpet fitters
9.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9.7%
mortgages
9.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9.6%
riding schools
9.5%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9.5%
decorators
9.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9.3%
hairdressers
9.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9.1%
motorcycle repairs
9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9%
conveyancing
9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9%
conservatories
9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
9%
community centres
8.9%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
8.9%
pet shops
8.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
8.7%
pizza delivery
8.5%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
8.5%
firewood
8.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
8.1%
tattooists
8%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
8%
podiatrists
7.7%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.7%
beds
7.6%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.6%
banks
7.5%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.5%
beauty salons
7.4%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.4%
kitchen installation
7.3%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.3%
estate agents
7.2%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.2%
womens clothes
7.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.1%
tilers
7.1%
Jan 2019
Jan 2020
Mar 2020
Nov 2020
7.1%
bathroom installation
7%